Cheekbone Beauty's Sustain Lipstick - 9 shades available
Just the Goods is thrilled to offer a selection of gorgeous and meaningful colour cosmetics created by Jenn Harper and offered as Cheekbone Beauty.
In January of 2015, Jenn had the most vivid dream of little Indigenous girls covered in colorful lip glosses. That dream is what gave birth to Cheekbone Beauty, one of the first Canadian Indigenous-owned and founded cosmetics companies. After reconnecting with her Indigenous roots and learning about the effects of residential schools from her grandmother, Jenn set off on her mission to build Cheekbone Beauty and to create a space in the beauty industry where everyone, including Indigenous people, feel represented and seen.
Headquartered in St Catharines, Ontario, Canada, founder Jenn strives to ensure only the best quality colour cosmetics receive the Cheekbone name.
"Representation saves lives. This is the core of Cheekbone Beauty." - Jenn Harper
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Looking for a clean lipstick that delivers bold colour, comfortable wear, and sustainable packaging? Meet Sustain Lipstick — Cheekbone Beauty's ultra-pigmented, vegan lipstick created with purpose!
Sustain is designed for those who want high-performance colour without compromising on ingredient integrity or environmental responsibility. Inspired by Indigenous traditions and a deep respect for the land, each shade is thoughtfully named after earth or land in one of the 4,000+ Indigenous languages.
Sustain Lipstick is a vegan, refillable lipstick made in Canada that delivers rich, buildable pigment with a creamy, velvety finish. It combines nourishing ingredients with long-wearing colour for a comfortable, elevated everyday lip.
- High-pigment, buildable colour -- one swipe delivers bold payoff. Layer for added intensity without heaviness
- Creamy, comfortable formula -- consciously sourced moisturizing shea butter helps to cushion and condition lips while maintaining vibrant colour. Shea butter also helps the lipstick glide on smoothly, and doesn’t cause dryness
- Vegan and crueltyfFree -- made without animal-derived ingredients, and never tested on animals
- Refillable and sustainability-minded -- premium, durable packaging designed to be reused — simply replace the inner refill when finished
Each Sustain Lipstick shade is named after the earth or land in one of the 4,000 Indigenous languages. Our packaging is comprised of biodegradable vegetable ink and other naturally, sustainably sourced ingredients.
- Askîhk -- a plummy rose -- Askîhk (AHS-KEE-HIK) is the word for the term “on the land” in the Nehiyawewin or Plains Cree language.
- Makoc -- an oxblood red -- Makoc (MAK-KOH-CHAY) is the word for land in Lakota.
- Nuna -- a taupe neutral with a hint of pink -- Nuna (NU-NA) is the word for land in Inuktitut.
- Haki -- a vibrant electric pink -- Haki (HA-KEE) is the word for land or earth in the Lenape language.
- Aki -- a classic blue-red -- Aki (AH-KEE) is the Anishinaabe or Ojibwe language word for land or earth.
- Kéyah -- a peachy neutral rose -- Kéyah (KAY-YAH) means land or earth in Diné Bizaad or Navajo Language.
- Aina -- a bright, vibrant coral pink -- Aina (EYE-NAH) is the word for land or earth in the language of the Hawaiian Islands.
- Ooxor -- a classic 90’s brown -- Ooxor (O-HOR) is taken from the term for “land” or “earth” in the language of the Tongva people.
Note: Computer monitors are not calibrated equally, therefore actual product colours may vary from colours shown on your screen.
This item ships directly from Cheekbone Beauty.
Ingredients
Capryloyl Glycerin/Sebacic Acid Copolymer (Coconut Oil and Castor Oil), Diheptyl Succinate (Castor Oil), Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Brassica Glycerides, Butyrospermum Parkii (Shea) Butter, Synthetic Fluorphlogopite, Silica, Kaolin, Tocopherol, Glyceryl Caprylate
May Contain [+/-] CI 77891, CI 77491, CI 77492, CI 77499, CI 45410, CI 42090, CI 19140, CI 15850, CI 15850
Refillable Format
Cheekbone Beauty created Sustain to reduce waste and encourage long-term use.
Reuse – Purchase the lipstick component once and replenish with refills.
Reduce – Help limit excess packaging entering landfills.
The outer packaging is printed with biodegradable vegetable inks and made using sustainably sourced materials.
Directions
Apply to clean, dry lips and build as needed for more colour. Pairs beautifully with our Harmony Lip glosses and Horizon Lip Pencils!
Frequently Asked Questions
Is Sustain Lipstick refillable?
Yes. The outer component is designed for long-term use. Simply purchase a refill once your shade is finished.
Is Sustain Lipstick vegan?
Yes. It is made without animal-derived ingredients and is cruelty-free.
Is the packaging sustainable?
The packaging is designed to reduce waste through refillability and uses biodegradable vegetable inks and sustainably sourced materials.
Format
4 g / 0.14 oz each