Cheekbone Beauty Empower Eyeliner - 2 shades available
Just the Goods is thrilled to offer a selection of gorgeous and meaningful colour cosmetics created by Jenn Harper and offered as Cheekbone Beauty.
In January of 2015, Jenn had the most vivid dream of little Indigenous girls covered in colorful lip glosses. That dream is what gave birth to Cheekbone Beauty, one of the first Canadian Indigenous-owned and founded cosmetics companies. After reconnecting with her Indigenous roots and learning about the effects of residential schools from her grandmother, Jenn set off on her mission to build Cheekbone Beauty and to create a space in the beauty industry where everyone, including Indigenous people, feel represented and seen.
Headquartered in St Catharines, Ontario, Canada, founder Jenn strives to ensure only the best quality colour cosmetics receive the Cheekbone name.
"Representation saves lives. This is the core of Cheekbone Beauty." - Jenn Harper
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A creamy, blendable pencil offering high pigment coverage in a soft matte finish perfect for precision or smokey eyes!
Looking for a smooth, highly pigmented eyeliner pencil that’s easy to blend and comfortable to wear? Meet Empower Eyeliner — a rich, vegan eyeliner designed to define your eyes with effortless control and incredible pigmented colour.
This creamy eyeliner pencil glides on smoothly without tugging, delivering bold pigment in a single swipe. The blendable formula makes it easy to create anything from a soft, natural definition to a dramatic smokey eye look.
Whether you’re lining the lash line, smudging for depth, or building intensity, Empower Eyeliner helps enhance and define your natural eye shape.
- Smooth, Effortless Application -- the creamy texture glides on easily for precise lines without skipping or dragging
- Highly Pigmented Colour -- delivers rich payoff that can be worn subtly or built up for bold definition
- Blendable for Smokey Eyes -- smudge and blend immediately after application to create soft, smokey dimension
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Vegan & Cruelty-Free -- formulated without animal-derived ingredients, and never tested on animals
Cheekbone Beauty's inspirationL Take only what is given and treat it with respect. Staying connected to our Indigenous roots, our powerfully pigmented Empower Eyeliner Pencils are named after elements of nature, and remain true to our mission of leaving a lesser impact on our environment for the generations that will come after us. Founded on the pillar of sustainability, our pencils are each made to last until the very end.
- Cedar Brown – a natural-looking true brown
- Raven Black – a deep, smoky black
Note: Computer monitors are not calibrated equally, therefore actual product colours may vary from colours shown on your screen.
Ingredients
Raven Black and Cedar Brown:
Octyldodecyl Stearoyl Stearate, Cocos Nucifera (Coconut) Oil, C10-18 Triglycerides, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Vegetable Oil, Silica, Polyglyceryl-3 Diisostearate, Oryzanol, Glyceryl Undecylenate, Tocopherol
May Contain [+/-] CI 77742, CI 77007, CI 77499, CI 77491, CI 77492, CI 77891
Directions
Apply a solid line to upper and/or lower lash line for definition. Blend on the eyelid with fingertips or a brush for a more natural, diffused look.
Frequently Asked Questions
Is this eyeliner easy to smudge for a smokey eye?
Yes. The creamy formula blends easily right after application, allowing you to soften the line for a smokey effect.
Can beginners use this eyeliner?
Yes. The smooth glide and blendable texture make it easy to control, even if you’re new to eyeliner.
Where can I apply this pencil?
It can be used along the upper lash line, lower lash line, or smudged slightly above the crease for smokey definition.
Is Empower Eyeliner suitable for sensitive eyes?
The vegan formula is designed for comfortable wear. If you have sensitivities, we recommend reviewing the full ingredient list.
Format
1.1 g / 0.038 oz