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Attitude Flouride Free Adult Toothpaste - Sensitive

Attitude Flouride Free Adult Toothpaste - Sensitive

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Just the Goods is pleased to welcome Attitude, a fellow maker of EWG Verified skin and body care that formulates with an emphasis on clean, high-performance ingredients packaged in less plastic. Attitude is committed to offsetting their impact by planting trees for every product sold.


Say goodbye to discomfort and sensitivity thanks to the Attitude's Fluoride Free Adult Toothpaste — Sensitive, specially formulated for sensitive gums and teeth. This toothpaste will soothe dental nerves for lasting sensitivity relief when regularly used thanks to potassium nitrate a mineral -based active added to our formula.

EWG VERIFIED™️, fluoride-free and vegan, it will leave your breath feeling minty fresh. Plus, it comes in a tube and no unnecessary packaging cardboard box, a more sustainable alternative to traditional toothpaste. Brush away and smile proudly!

  • EWG VERIFIED™️ contains no ingredients of concern according to the Environmental Working Group
  • Contains potassium nitrate to help reduce painful and sensitivity of the teeth due to cold, acids, sweet, and heat
  • Gentle fluoride-free toothpaste made from plant and mineral derived ingredients: contains green tea extract known for its antioxidant properties as well as papaya leaf extract recognized to prevent dental plaque in combination with brushing
  • Alcohol-free and paraben-free: contains a gel texture
  • No unnecessary packaging: sold without a cardboard box
  • Features a spearmint flavor to freshen breath
  • PETA certified: vegan and cruelty-free towards animals

This product is offered by Just the Goods as final sale. Sample sizes forthcoming (currently out of stock)


Do not swallow. Should be used as part of an oral health program that includes regular flossing and dental check-ups. Brush teeth thoroughly for at least 1 minute twice a day, preferably after each meal, or as directed by a dentist or health care professional. Not recommended for children under 12 years of age. Store at room temperature (15-30 °C). This product may not be right for you. Always read and follow the label.


    Active ingredient: Potassium nitrate (5% w/w) Purpose: Anti-hypersensitivity.

    Non-medicinal ingredients: Sorbitol, aqua, glycerin, hydrated silica, sodium methyl cocoyl taurate, gaultheria procumbens (wintergreen / thé des bois) leaf oil*, xanthan gum, citric acid, stevia rebaudiana leaf/stem extract, sodium benzoate, carica papaya (papaya) leaf extract, camellia sinensis (green tea) leaf extract, potassium sorbate, sodium chloride. *Naturally contains / Contient naturellement : D-limonene.

    Note from Attitude’s website: “Our products are constantly evolving, hence, please refer to the product packaging for our most accurate ingredient list.” -- Just the Goods will take very best efforts to identify changes and update this website

    Also noted on Attitude’s website: “Please note that our products have always contained fragrances of natural origin (except for unscented products). The only thing that has changed is the way we display this information on our packaging. EWG has requested that we add the term *fragrance (parfum) to our list of ingredients because their internal standard now makes it mandatory for companies to indicate which ingredients are part of the fragrance.


    120 g / 4.2 oz in a plastic tube without extra exterior packaging. 

    Please note: the packaging for this format may differ slightly from the visuals on this page.



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