I use organic ingredients wherever possible, but not always because the primary motivating force for Just the Goods is to provide affordable access to safer, healthier alternatives to mass produced petrochemical based personal care products. This means Just the Goods is a helpful option for people wanting to avoid petrochemicals and other harmful substances in personal care products, but can’t justify spending a great deal of money on what might feel like a luxury.
I’ve contemplated creating a 100% organic line, but will only embark on this if I can avoid it appearing elite and inaccessible. With that said, I always use certified organic castile soap in my face washes, but otherwise include organics when the price of raw materials are comparable, which happens from time to time depending on supply/demand. Organic ingredients are always indicated on product labeling