Just the Goods has searched long and hard to find a healthier shampoo option that leaves hair feeling much like it does when using conventional products. But I had other strict criteria in mind, too. The brand needed to be: plant-based, vegan, certified cruelty-free, labelled with ingredient transparency in mind, independently owned, affordable, open to all genders, and it furthermore needed to *not* make gimmicky claims. Narrowing down beyond that, I purchased and tried oh-so-many products, but I was thrilled to discover something that was only one province away... The Green Beaver Company, based in Hawkesbury, Ontario!
All products are Eco-Cert certified, certified vegan and cruelty-free by PETA and The Green Beaver Company has taken Environmental Defence's Just Beautiful pledge.
From The Green Beaver Company's website: "Escape to the tropics with the delicious scent of coconut, in our brand new all-natural organic moisturizing shampoo! This ultra-rich moisturizing shampoo combines the nourishing properties of coconut oil with a cocktail of organic essential oils and fruit extracts to stimulate your hair’s keratin fibers, leaving it full bodied, vibrant and naturally healthy. Great for tackling dry and brittle hair!"
Use with conditioner for best results. Works great with Just the Goods leave in conditioning spray.
Each bottle is 300 ml.
Ingredients: Aloe Barbadensis Leaf Juice*, Coco-Glucoside, Sodium Coco-Sulfate, Glyceryl Oleate, Decyl-Glucoside, Dicaprylyl Ether, Lauryl Glucoside, Glycerin, Stearyl Citrate, Cocos Nucifera Oil*, Aqua, Cymbopogon Martinii (Palmarosa) Oil*, Sodium PCA, Levulnic Acid, Sodium Levulinate, Hydrolyzed Amaranth Protein, Aroma (Natural Coconut Flavor), Helianthus Annuus (Sunflower) Seed Oil*, Borago Officinalis Seed Oil*, Ledum Groenlandicum Water*, Comptonia Peregrina Water*, Achillea Millefolium Extract*, Sodium Chloride, Potassium Sorbate, Citric Acid, Tetrasodium Glutamate Diacetate.
* Ingredients from organic farming: 99.73% of the total ingredients are from natural origin; 68.84% of the total ingredients are from organic farming.
Natural and Organic Cosmetics certified by ECOCERT Greenlife according to ECOCERT Standard available at http://cosmetics.ecocert.com